Behind the Scenes: The S/S12 Photoshoot

Last week, The Fold embarked on a photo-shoot for our latest collection. The team rocked up to an uber-cool ‘Grand Designs-esque’ house in Dalston for a packed out day of photo-shooting, styling, and copious amounts of Sushi to see us through the day! 

Claudia modelling the Swanston Dress in Coral

The day was feeling very fresh indeed with the new S/S12 collection hot off the press! The summer palette of honeyed browns, mustards, heather and sesames transforms the collection into the new season. Despite the miserable weather outside, inside was a buzz of energy and activity! The photography team was led by the extremely talented Rob Harper and Kate, with styling from Charlie Fox, hair and make-up by Linda, and film footage of the day by Alex. Our drop dead gorgeous model, Claudia managed to look effortlessly chic in every dress! After a packed day of shooting, we had a full reel of beautiful photos! We can’t wait to share them all with you-keep posted on our website for the full shoot!

Hair and Make-Up Artist, Linda

Claudia in our new Astor Dress

The Bond Street Dress in Navy Leather, stunning!

A girl can dream….the stylists selection of Accessories and Shoes! 

Keep posted in May for the release of the S/S12 Fold Collection.

Navigate back to The Fold