April 2012
2 posts
Behind the Scenes: The S/S12 Photoshoot
Last week, The Fold embarked on a photo-shoot for our latest collection. The team rocked up to an uber-cool ‘Grand Designs-esque’ house in Dalston for a packed out day of photo-shooting, styling, and copious amounts of Sushi to see us through the day!
Claudia modelling the Swanston Dress in Coral
The day was feeling very fresh indeed with the new S/S12 collection hot off the...
Woman of the Week: Connie Nam
Name: Connie Nam, Co- Founder of astrid and miyu Jewellery
Hometown: Seoul, South Korea
Now living in: London
Bio: I grew up in South Korea and the U.S., worked in Asia (mainly Hong Kong) and moved to London in 2009 for my MBA. I did 5+ years of investment banking before my MBA, but was always passionate about fashion and dreamt of starting my own business at some point. So I took up a...
March 2012
12 posts
Boutique Sport with Style
Last week, The Fold were invited to join the super stylish members of Boutique Sport for their Sport with Style evening. The event, which took place at the ultra-glam Bureau Club in Soho saw an evening of talks and brand showcasing relating to health, fitness, fashion and style!
The evening was kicked off with some funky VnC Cocktails and tasty Mizuna salads. Benefit Make-up were providing...
Woman of the Week: Pauke Corstens
Name: Pauke Corstens
Hometown and place you now live:
The Hague in the Netherlands – live now in Marylebone London
Bio:
Although trained as a geophysicist I started my career as a strategy consultant for Bain & Company in Amsterdam. After 4 years I moved to the US to obtain my MBA from the Tuck School of Business at Dartmouth College. (One of the Ivy League colleges and the first MBA degree...
astrid and miyu
Connie Nam and Jenny Orlova are the creative force behind jewellery brand, astrid and miyu. The idea sparked during their time spent at The London Business School (where they met Fold founder, Polly McMaster). They wanted to create a brand which made woman feel exceptionally beautiful, which is in fact what ‘astrid and miyu’ means! Connie and Jenny feel that jewellery can help women...
Woman of the Week: Cheryl Ashman
Cheryl Ashman
Hometown: Oakville, Ontario (Canada), For the last 6 years I’ve lived in London (England)
Bio:
I’ve always had a passion for fashion. When I was younger I knew I wanted to either be a lawyer or work in fashion. Well, the law won. I did my undergraduate degree at McGill University in Montreal and after graduating from McGill I took a couple of years off and lived in San...
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Woman of the Week: Janet Stone
Janet Stone, Founder of Stone Beauty
Hometown: I’m from Romsey, Hampshire and have been living in London since 2003.
Bio:
I spent my teens and the majority of my 20’s with no clear idea of what I wanted to do career wise, I had a lot of ideas and not much direction interspersed with bouts of travelling to Asia, Europe and America and Australia. After graduating with a degree in Environmental...
The Fold Presents 'Styling Your Career' at The JCI
This week, The Fold were invited to join an evening with The Junior Chamber International (JCI). The JCI are a global network for young professionals, present in over 100 countries, with over 20,000 members globally. Their aim is to provide development opportunities that empower young people to create positive change. From enhancing career prospects, leadership ability, expanding social contacts,...
Woman of the Week: Sandra Donskyte
Sandra Donskyte
, founder of Bitch-Online. The online destination for sassy business women.
Hometown: Siauliai (known as Sun Town), and now living in Wimbledon
Bio: My career in the UK started 5
years ago and has always been changing and evolving. I started working in a Fruit
Factory packing apples and grapes for Tescos, then was a waitress in a number of Hotel
Lounge Bars across London. I...
International Women's Day Brunch Highlights
On Saturday, a group of women congregated at Home House to celebrate female success and entrepreneurship in light of International Women’s Day. The event was a huge success, with fantastic guest speakers, new and exciting brands, and great conversations!
The guest panel saw a variety of women who have recently started their own business ventures. Nikki Armytage, The Life Stylist and...
International Women's Day Guest Speakers
The International Women’s Day Brunch is next week, so we’d thought we’d give you a ‘whose who’ on the guest panel.
The panel will be addressing the stories behind their own brands, from the challenges to the triumphs! There will be a Q & A opportunity at the end, so have a read up and start thinking!
Jaime Cooke founded Muks in 2003 when demand for her unique...
Woman of the Week: Nikki Armytage
Nikki Armytage, Life Coach and Founder of The Life Stylist
Currently living in Notting Hill
•Brief Background/what prompted you to start your own business
Before I began my Life Coaching business, I was an Account Director in a publishing agency in Central London. I understand the pressures and highly stressful environments in which we be accustomed to and how the direction we find ourselves...
February 2012
9 posts
The Fold at The Hoxton Apprentice PWN
This week, The Fold were invited to join the ladies of The Hoxton Apprentice PWN (Professional Women’s Network ) for an evening of networking, supper and shopping!
Our Pop-Up Shop was a great success among the ladies, and we had a great time showcasing the collection! We also had our fabulous fashion illustrator, Clara, on hand to bring the dresses to life with her beautiful sketches....
Woman of the Week: Anna Coultas
From :Harrogate, North Yorkshire. Now Living in Bethnal Green, London
Company: Employment Lawyer, Metropolitan Police Service
Brief description of job: Having trained with a law firm in the City, Anna decided to make a change and work for the public sector, advising on large-scale restructures at Birmingham City Council before settling at New Scotland Yard. She advises on all employment...
Cool for School
Too cool for school in our Brompton Dress
Our Brompton Dress is the perfect way to bring fashion into the workplace.
Leather looking a bit racy? Pair it down with a cashmere cardigan for day, then jazz up with a bold necklace for night.
For more monochrome inspiration we’ve hunted out: glasses (Warby Parker), Booties (Louboutin, Net a Porter), Chanel J12 Watch, iPad case (Alaia,...
Fashion Week: Inspiration from the Catwalk
It’s that time of year when the worlds top designers, models and fashion enthusiasts take to the catwalks and runways to celebrate this years upcoming trends. New York, Paris and London transform into hubs for celebrated designers, and rising stars of the fashion industry. We look to some of our favourite designers, who create inspired looks that we love!
Look our for London-based...
Woman of the Week: Amelia Harvey
Meet Amelia Harvey, our Woman of the Week! Amelia is the UK Co-founder of The Collective Dairy, a gourmet yoghurt company.
From: Glasgow, now lives in London.
Brief Bio
Amelia studied marketing at Glasgow Caledonian University and joined the prestigious Kelloggs Graduate Scheme. From cornflakes to lipstick, she then moved to L’Oreal where Amelia was an account manager for all major...
Woman of the Week: Clara Gomez
Meet Clara Gomez, our Woman of the Week. As a budding fashion illustrator, Clara has worked with numerous brands including Diane Von Furstenberg, Vouge España, and The Fold!
Hometown, and current location.
Santander, Spain. London
What inspired you to originally become an illustrator?
I have been drawing ever since I can remember, it’s always felt like a natural and intuitive activity to...
Introducing B.Hive
Searching for the perfect workspace in the city is often tiresome. It’s easy to be overwhelmed by high rates, cramped spaces and inconvenient locations. We’ve found the perfect resolution!
B.Hive
Style, tranquility and inspiration. Just a few words to describe the feminine-led business space, B.Hive. Situated in the heart of Covent Garden, B.Hive offers a space where like-minded...
Introducing Bull & Bear Essentials
Bull & Bear Essentials is one of the most useful, relevant, handy sites we’ve come across for ages.
Their ethos is to break down the barriers for those of us or you who do not work in the City, but who want to stay up to date and informed about financial matters. It has never felt more relevant to break down the jargon in the papers, and to fish out the facts.
The team behind Bull...
Woman of the Week: Charlotte Baker
Meet Charlotte Baker, our Woman of the Week! Charlotte, who works as an Asset Manager for The Williams Pears Group.
Charlotte wears The Jermyn Dress in Grey. Here she is captured at our fabulous event held at Kettner’s back in November. Her illustration is being drawn by the super talented Clara Gomez.
From: Warwickshire, living in Battersea, London
Role: I asset manage an estate in...
January 2012
11 posts
Introducing Boutique Sport!
We met the ladies behind Boutique Sport and can’t wait to share their vision with you.
Boutique Sport is dedicated to making Sport fashionable, fun, glamourous and exciting. They work with some of the top trainers in town to continually innovate with new training programmes and creative events.
A few of their recent events include: Yoga October, Boutique Running Club, Belles and Beauty...
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Woman of the Week: Alison Lindley
Meet Alison Lindley, our Woman of the Week! Alison is the Mum/Co-Founder of Kid’s Organic Food Company, Ellas’ Kitchen. Alison is wearing the Astor Dress in Navy.
From: Reading, Berkshire
Education: Bristol University, College of Law Guildford
Current Role: Head of Giving Stuff Back at Ella’s Kitchen
Alison trained as a lawyer in London and then spent 9 years campaigning for...
Woman of the Week!
Our Woman of the Week is Ruth! Ruth has a high flying job in London, and has recently returned from a life-changing year in Sierra Leone.
Woman of the Week: Ruth (loving the Astor Dress) From: Lincoln, living in London, UK Current Role: Chief Operating Officer, Investment Advisory Firm
After quite a few years running a hugely successful team in consultancy, Ruth then spent a year working...
Introducing Natasha Bernes!
Natasha is our gorgeous model! You’ll recognise her from our style inspiration shots and our website.
We had a great day shooting with her, and learned some amazing stories about the world of modelling. Read on below…
Natasha was scouted when she was 13 and has been modelling ever since. She has done everything from catwalk, to commercial to editorials.
One of her favourite...
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Your work wardrobe needs... the Shanghai Dress
This has been one of our bestsellers … the fabulous Shanghai Dress. Flattering cap sleeves and an elegant neckline, this dress is a versatile, stylish piece that will be worn endlessly as part of your work wardrobe (and beyond!)
We’ve paired it up with a studded belt, faux fur gilet and smart briefcase. Wear it many ways, many times.
Ladies! Shape Up with Yummie Tummie
Look Great! Feel Great! Show it off! We’ve come across one of the best shapewear brands around! Yummie Tummie was created on a simple, but radical idea that shapewear can be comfortable, fashionable and sexy all at the same time.
Their patented 3-panel technology smoothes and slims the mid-section without suffocating, rolling or squeezing! From simple tanks to slinky slips, Yummie...
Meet Beckie!
Beckie Gregory is the creative force behind Delightful Finds & Me. A blog which promises a daily dose of fashion, lifestyle and general delightfulness. The Fold team are currently hooked on her blog, and hope to be featured soon! While Beckie spends her days blogging from her idyllic English Country Cottage, she simply LOVES The Fold Collection! Beckie, the purveyor of such delights took a...
The Versatile Jermyn Dress
Named after Jermyn Street in London, famous for: gentlemen’s shirt makers, a fabulous cheese shop, and where Polly (The Fold Co-Founder) used to work. The Jermyn Dress is also available in red, as showcased in our Look Book!
1. ITALIAN STYLING a skinny brown leather belt and fingerless gloves add a touch of Italian glamour. Add a pop of colour with a bright laptop case or folio. For...
Woman of the Week!
Our Woman of the Week is Lucy! She works in Architecture and lives in London.
Woman of the Week: Lucy Priest (wearing the Fifth Avenue Dress) From: London, UK Education: University of Edinburgh, Architecture Association in Bloomsbury Current Role: Design, illustration and PR at Fletcher Priest Architects
Lucy graduated from the Architecture Association in Bloomsbury and has been working...
Introducing Laura!
Lovely Laura is our Events Guru in London. She is a meticulous planner, a visionary for spotting a great venue, and a charming hostess for our clients. Not to mention her work on supply chain, customer service, blogging, e-commerce… you get the idea!
Laura’s background is hospitality, hence her natural gift of keeping us ship-shape for back to back functions and making dangerously...
Keeping cosy in the office
Its chilly outside… to keep warm as the temperatures plummet… and as the guys in the office shelter in their socks, suits, vests, shirts, jackets… we have some ideas to keep you from frosty keyboard fingers while keeping you chic.
Of course a nice cup of tea always helps. The Dragonfly Rooibos Vanilla Chai is warming and low caffeine (good for post New Years detox). Its...
December 2011
6 posts
Woman of the Week!
This week we bring you more tips and inspiration from our Woman of the Week: Natalie, who is based in New York.
Woman of the Week: Natalie Bedoya (wearing the Cooper Dress in charcoal) From: Florida, living in Brooklyn Heights, New York Education: Harvard University, A.B., Duke University, J.D. Current Role: Law Clerk for a District Court Judge in the Eastern District of New York
A...
Fashion Mathematics with The Astor Dress
1. MIU MIU Studded Wallet from net-a-porter.com
2. VANESSA BRUNO ATHE Black Leather Motorcycle Jacket from mywardrobe.com
3. KENETH JAY LANE Amber Cocktail Ring from net-a-porter.com
4. THE FOLD Astor Dress from thefoldlondon.com
5. FRENCH CONNECTION Studded Double Leather Belt from frenchconnection.com
6. KURT GEIGER Elliot Court kurtgeiger.com
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Our Amazing Photographer, Lara Jade
Lara Jade is responsible for the amazing editorial photography featured in our A/W 2011-12 look book. She fits with The Fold brand so well - from London, living in NY, LJ is living to her fullest potential as ‘professionally chic’ fashion photographer extroadinaire.
At 22 years old, she has already been sponsored by Canon multiple years in a row and been a featured key note...
Repave Rome's Streets for High Heels? →
Should Rome repave their beautiful cobbled streets…
“The plan is to smooth the sidewalks and roads to make walking along them less dangerous “especially for women in heels.””
Fewer twisted ankles, but those elegant streets would never look the same!
Your Holiday Party Sorted!
We’ve put together a stunning festive look for you, perfect for the office holiday party. A touch of glam and a bold red dress will be sure to get you noticed!
1. Jermyn Dress in Red The Fold (thefoldlondon.com/shop)
2. Gold Plated Earrings Monica Vinader (net-a-porter.com)
3. Paux Suede High Cut...
Woman of the Week!
Our customers are the most fabulous, inspiring group of professionally chic women, so we wanted to share their stories and tips with you.
Woman of the Week: Morgan Savage (wearing the Mercer Dress in olive) From: Arizona, living in London
Title: Associate Director, Pfizer
Morgan works for a global pharma Company and travels the world to establish global pricing and market access for...
November 2011
4 posts
10 tags
Top 10 Must Have Desk Accessories
Being Professionally Chic is more than just head-to-toe styling - it is about styling your desk and work space as well. Here are The Fold’s picks for your top 10 must have desk accessories.
1. Plantation Design Lacquered Desk Set, $245 (www.plantationdesign.com)
2. Smythson Portobello Diary, $370 (www.smythson.com)
3. Furbish Studio Zebra Porcelain Tray, $39...
3 tags
We LOVE Red
When you need to stand-out, or need a little extra confidence, there is nothing like a red dress to command attention in the Boardroom! Try our Jermyn Dress.
When in doubt wear red by jess featuring metal jewelry
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WatchWe loved being chosen to participate in Mishcon’s Super Stylish London Soiree! The NY version is coming soon….
A Super Stylish Soirée →
We loved participating in this Super Stylist Soiree! Thank you Mishcon!
October 2011
4 posts
10 tags
An Introduction to Our Designer: Ingrid Chen
Ingrid Chen is the fabulous, creative force behind our new, F/W 2011-12 Collection.
Blending her vision of “professionally chic” from her Wellesley and advertising days, with her Parsons design expertise and education, and her understanding of what is comfortable AND flattering from her experience at VPL, Thuy New York and Mara Hoffman, Ingrid has a real eye for The Fold. We have...
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WatchBehind The Scenes at The Fold’s F/W2011 Photoshoot. Thank you James Zanoni for excellent videography, Lara Jade for amazing photography and a great on-the-ground team!
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Peplum: A Ruffle Attached to the Waist of a Jacket...
It all began in the 1940’s when women were joining the professional workforce. Although at the time it was a “man’s world”, these ladies kept their femininity about them by donning the most waist defining and curve exaggerating accent available. Peplums were on skirts, dresses, and most of all suit jackets. The peplum remained popular well into the 50’s followed by a 30 year hiatus.
...
September 2011
4 posts
“It’s the reflection in the mirror that counts, not the size on the label”
– Wise style advice from UK’s very own Fiery Fashionista, Mary Portas. Click here to view the full interview!
